Marketing To Seniors
Relationships matter when marketing to seniors The days of cold calling seniors with any amount of success are nearly gone. Most direct mail is more successful at killing trees than getting a strong return on investment and often seminar marketing is merely an exercise in proving that there is a free lunch. So what are [...]
Marketing To Seniors In A Recession
The basics of marketing to seniors in an economic downturn The economy is tight, seniors are concerned about social security and Medicare and they are not letting go of the purse strings. Here are a couple tactics to forge ahead with your senior services business and succeed in a recession. Keep the lines of communication open [...]
Attract Senior Clients With This Timely Message
Marketing to seniors It’s no secret that you can attract senior clients with a marketing message that is framed with a relevant message. Nothing is more relevant to seniors than their finances and in particular, how their Social Security income contributes to their overall financial situation. When speaking with seniors about their finances or when [...]
