Marketing To Seniors In A Recession
The basics of marketing to seniors in an economic downturn
The economy is tight, seniors are concerned about social security and Medicare and they are not letting go of the purse strings. Here are a couple tactics to forge ahead with your senior services business and succeed in a recession.
- Keep the lines of communication open with your existing clients. maintain a newsletter with valuable content and surprise your clients with unannounced freebies.
- Include a call to action in your newsletters. The more you can get your clients to raise their hand the more you can keep them involved.
- Remind your clients of why they became a client by asking them for a testimonial. Follow the receipt of a client testimonial with a request for a referral.
- Network with other professionals who provide senior services. Consider starting a networking group for senior service providers in your area if none exists.
- Explore the benefits of social media marketing to expand your client base.
- Include an offer for free content on your website and build your list with an opt in form.
- Stay focused on your core business and remember why you became passionate about the senior market in the first place.
Finding motivation
There are plenty of good resources available both online and off line to feed your passion. The following is from Mitch Meyerson featured on his blog.
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