http://attractseniorclients.com Sun, 21 Nov 2010 05:23:23 +0000 hourly 1 http://wordpress.org/?v=3.3 http://attractseniorclients.com/marketing-to-seniors/comment-page-1/#comment-6 Kerry Glusovich Sun, 21 Nov 2010 05:23:23 +0000 http://attractseniorclients.com/?p=76#comment-6 What your article says is true. However, the challenge is, and has been for the niche media entities speaking to the mature segment, to convince the mainstream content providers, advertisers and their agencies, that their failure to see the benefits of targeting this group, is costing them dearly. The misguided belief that mature people never change their buying habits is laughable. Yes, Seniors are savvy and will change brands or services in a heartbeat if the product or service they're currently using dosen't match the quality or price of its' competitors. Even more troubling, these gatekeepers are sorely missing a couple of very simple facts. Who do they think buys the big-ticket items - not just for their sons and daughters, but for their grandsons and grandaughters? I guess they're thinking without their hat. Too bad. What your article says is true. However, the challenge is, and has been for the niche media entities speaking to the mature segment, to convince the mainstream content providers, advertisers and their agencies, that their failure to see the benefits of targeting this group, is costing them dearly. The misguided belief that mature people never change their buying habits is laughable. Yes, Seniors are savvy and will change brands or services in a heartbeat if the product or service they’re currently using dosen’t match the quality or price of its’ competitors. Even more troubling, these gatekeepers are sorely missing a couple of very simple facts. Who do they think buys the big-ticket items – not just for their sons and daughters, but for their grandsons and grandaughters? I guess they’re thinking without their hat. Too bad.

]]> http://attractseniorclients.com/marketing-to-seniors/comment-page-1/#comment-5 David Forbes Thu, 31 Dec 2009 00:36:22 +0000 http://attractseniorclients.com/?p=76#comment-5 The good news is the perception that seniors are unable to grasp technology is changing rapidly as more and more seniors embrace a digital lifestyle. I agree, gaining trust is the key to attracting senior clients. The good news is the perception that seniors are unable to grasp technology is changing rapidly as more and more seniors embrace a digital lifestyle. I agree, gaining trust is the key to attracting senior clients.

]]> http://attractseniorclients.com/marketing-to-seniors/comment-page-1/#comment-4 Barbara Robinson Wed, 30 Dec 2009 16:26:07 +0000 http://attractseniorclients.com/?p=76#comment-4 Most people don't think that Seniors are savy enough to understand the internet and use it as a resource. To get into the hearts and minds of the seniors we have to look at them as people who are in the prime of their lives. They really are open to all sorts of opportunities and products. We must remember that they want to do business with people who they feel share their values and that they trust. Most people don’t think that Seniors are savy enough to understand the internet and use it as a resource. To get into the hearts and minds of the seniors we have to look at them as people who are in the prime of their lives. They really are open to all sorts of opportunities and products. We must remember that they want to do business with people who they feel share their values and that they trust.

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