Lead Generation
Marketing To Seniors In A Recession
The basics of marketing to seniors in an economic downturn The economy is tight, seniors are concerned about social security and Medicare and they are not letting go of the purse strings. Here are a couple tactics to forge ahead with your senior services business and succeed in a recession. Keep the lines of communication open [...]
Attracting Senior Clients With Free Offers
Senior clients respond to free offers Seniors grew up believing that there is no free lunch and that you aren’t going to get something for free. Although this mantra has been repeated by many seniors, it hasn’t stopped them from lining up to get something for free. Perhaps they respond to offers for something free because they want [...]
Seminar Marketing On A Budget
If you want to fill a room with qualified prospects for your senior services oriented business, seminar marketing is a true and tried way to do it. But seminar marketing on a budget is not always realistic. Seminars held for senior church groups give you a captive audience, a free venue, no list or mailing costs and reduced costs for refreshments and door prizes.
