Author Archive
Marketing To Seniors
Relationships matter when marketing to seniors The days of cold calling seniors with any amount of success are nearly gone. Most direct mail is more successful at killing trees than getting a strong return on investment and often seminar marketing is merely an exercise in proving that there is a free lunch. So what are [...]
Marketing To Seniors In A Recession
The basics of marketing to seniors in an economic downturn The economy is tight, seniors are concerned about social security and Medicare and they are not letting go of the purse strings. Here are a couple tactics to forge ahead with your senior services business and succeed in a recession. Keep the lines of communication open [...]
Attracting Senior Clients With Free Offers
Senior clients respond to free offers Seniors grew up believing that there is no free lunch and that you aren’t going to get something for free. Although this mantra has been repeated by many seniors, it hasn’t stopped them from lining up to get something for free. Perhaps they respond to offers for something free because they want [...]
Attract Senior Clients With This Timely Message
Marketing to seniors It’s no secret that you can attract senior clients with a marketing message that is framed with a relevant message. Nothing is more relevant to seniors than their finances and in particular, how their Social Security income contributes to their overall financial situation. When speaking with seniors about their finances or when [...]
Seminar Marketing On A Budget
If you want to fill a room with qualified prospects for your senior services oriented business, seminar marketing is a true and tried way to do it. But seminar marketing on a budget is not always realistic. Seminars held for senior church groups give you a captive audience, a free venue, no list or mailing costs and reduced costs for refreshments and door prizes.
Free Leads For Senior Services Providers
Would you like to attract senior clients with free leads? If you have a limited marketing budget and need every dollar to hit the bulls eye, keep reading and learn how to be proactive and generate your own free leads.
Preparing For The Senior Tsunami
The Senior population is on the verge of a virtual volcanic eruption.This Senior tsunami will present some unique opportunities for the entrepreneurs and businesses that serve the Senior Market. Penetrating the Senior Market and converting leads into clients poses some challenges that are unique to that generation.
